Committed to

DEMYSTIFYING the college admissions process

INSPIRING you to find the right college fit for you

GUIDING you in building your strongest case for admission

The Convergence of Admissions Insight and Branding Savvy

I have seen that success in the admission journey involves a combination of knowing the ins and outs of the process and having the marketing strategy to craft a differentiated case for admission. I provide both!

My practice is built around:

  • Individualized, student-centric focus

  • Direct insider’s experience as a former Associate Dean of Admission at Emory University

  • 20 years of strategic branding and business expertise for some of the most notable brands 

  • A breadth of engagement options that meet you when and where you need support

Engagement Options

Comprehensive

Dedicated guidance across all stages of the process from exploring college fit, building a broad college list, crafting a Brand YOU, strategizing application elements, optimizing essays, and developing strategies for making final decisions. This approach is perfect for families of sophomores and juniors who want a consistent level of support throughout.

Hourly

A customizable option for you to choose the elements of the process where you desire the most help. Whether you need support in building a ‘wide net’ college list or are looking for essay feedback and guidance, these plans are flexible to your needs. Packages are available in 10, 15, and 20 hour increments.

About Adam

Adam Max is a student-centered college advisor who combines direct admissions experience with strategic marketing expertise to help students stand out in the application process. Adam is the former Associate Dean of Admission at Emory University where, for 7 years, he directly evaluated applications and led teams in a holistic review process. After receiving an MBA from the University of Texas, Adam worked for 20 years in strategic marketing and market research leadership roles for General Mills and then in Boulder as a branding consultant for some of the most well known brands in the food, beverage, retail and hospitality industries. Adam is a member of the Independent Education Consultants Association and College Consultants of Colorado.

Adam’s return to the college admission process is driven by a goal to guide and support families in demystifying the admission process and helping students bring their best (and most differentiated) self to the journey. The ultimate goal is to help students find their right fit for this incredibly exciting time in their life, while taking the burden off the family so that these precious years can be enjoyed to the fullest.

Adam lives in Boulder with his wife, Jenny, and their spirited teenagers, Owen and Audrey. When not coaching students, he’ll be on the golf course, out for a run, or playing guitar.

Let’s chat!

Let’s connect and start talking about your expectations, goals, and concerns about the admission journey ahead. Ideally, this first discussion will be with the student and, at least, one parent.