
Helping you find the right fit
Personalized college advising to help students find their place and purpose.
Hi, I’m Adam
As a college advisor with a background in both admissions and branding, I know how to help students tell a story that truly stands out. I spent years reviewing applications as Associate Dean at Emory, then two decades helping top brands find their voice; now I help students do the same. My goal is to take the stress off families, bring clarity to the process, and make sure each student finds a college where they’ll thrive.
I live in Boulder with my wife and two teens, and when I’m not reading essays, I’m out running, golfing, or strumming my guitar.
My 2025 student acceptance roll call!


















































Simplifying a complex process
I have seen that success in the admission journey involves a combination of knowing the ins and outs of the process and having the marketing strategy to craft a differentiated case for admission. Fortunately, I provide both to help you find the right school.
What my families are saying
“Adam brings a much-needed structure to an otherwise daunting process. He is super personable and relates well with the students, stepping them through the application process in a logical and incremental fashion. Specifically, his essay feedback really helps paint a vivid picture and brings the topic to life. We highly recommend his advising services.”
-Client of Max College Advising, 2024
“We were very happy with our entire experience of working with Adam! It was wonderful to have someone knowledgable in the college selection and application process help guide our daughter through this journey. It took a lot of pressure off of us parents, and made her feel more confident in her applications, and final school selection. We highly recommend Adam!”
-Client of Max College Advising, 2024
“Working with Adam throughout a pretty stressful process was invaluable. His wealth of deep knowledge about so many universities and their admissions processes, as well as his kindness and compassion were amazingly helpful to our whole family. We all feel incredibly happy with the university our daughter will attend in the fall and it's one that may not have been on our list had we not gone through this process with Adam.”
-Client of Max College Advising, 2024
Engagement Options
Comprehensive
Dedicated guidance across all stages of the process from exploring college fit, building a broad college list, crafting a Brand YOU, strategizing application elements, optimizing essays, and developing strategies for making final decisions. This approach is perfect for families of sophomores and juniors who want a consistent level of support throughout.
Hourly
A customizable option for you to choose the elements of the process where you desire the most help. Whether you need support in building a ‘wide net’ college list or are looking for essay feedback and guidance, these plans are flexible to your needs. Packages are available in 10, 15, and 20 hour increments.
